The Church of “Why”
New converts in your church of ‘Why’ are those who believe in you, your brand, your integrity, and your growth. These followers value a relationship more than undercutting margin and know that reciprocity allows for both the ebbs and flow of business over time.
Happy Birthday!
Ergoline turns 30! It’s a birthday worth celebrating! For over 30 years Ergoline has been providing high-quality equipment and experiences for customers all over the world and that’s no small accomplishment. A true market leader in the United States and abroad, Ergoline is proud to serve all major franchise organization in the industry as well […]
Personal Brand Management
Whether you think of yourself as a “brand” or not, it’s time to start acting like a brand manager, for yourself. In the past, creating a business brand meant that our personal lives could sit safely in the background while our business brands flourished and took on lives of their own. However, in the interconnected […]